SeekFamilyOffice sells hand-checked regional family office spreadsheets from $199 to $999, one payment, with office-level contact routes and named principals. Active Family Offices sells one-time Excel files built around named decision-makers, with mail-server-verified work emails for most USA-region offices. The right pick depends on the contact level your outreach needs.
Full disclosure: we are Active Family Offices, one of the two products compared. SeekFamilyOffice facts are from its own pages as of October 2026.
What SeekFamilyOffice does well
SeekFamilyOffice is refreshingly plain about what it sells: a downloadable spreadsheet, hand-checked one office at a time. Per its homepage it covers more than 1,200 offices across dozens of countries, with a published coverage snapshot (1,291 profiled offices as of 2026-09-05, 1,250 with a website, 1,161 with a direct public contact route).
It states clearly that it records office email, switchboard number, and named principals where found. It leaves out personal email addresses and personal mobile numbers by policy, and leaves AUM blank rather than estimating it.
It is sold for a single payment, usable across a team. That honesty about scope deserves credit.
SeekFamilyOffice pricing, from its pricing page
As of October 2026, all one-time payments in US dollars:
- Asia-Pacific: $499 (more than 450 verified offices)
- North America: $499 (more than 450)
- Europe: $499 (more than 250)
- Middle East: $199 (more than 80)
- Global: $999 for all four
How Active Family Offices differs
The main difference is depth of contact. SeekFamilyOffice's model is office-level contact routes by design.
Our file is built around decision-makers. Each family office comes with its live website, LinkedIn page, location, investment domains, and named top decision-makers. For most USA-region offices, the row also includes a decision-maker's work email verified against the mail server (privacy law limits personal contact details for the EU, UK, and some other regions; coverage is on each product page).
We publish the method on our FAQ page and release a new version each quarter. The full databases carry the accuracy guarantee on the product page.
SeekFamilyOffice vs Active Family Offices at a glance
| SeekFamilyOffice (per its pages) | Active Family Offices | |
|---|---|---|
| Price | $199 to $499 per region; $999 global, one time | Full USA $2,500; Full Worldwide $5,000, one time |
| Contact level | Office email, switchboard, named principals; no personal emails by policy | Named decision-makers with work emails for most USA-region offices |
| Verification described | Hand-checked public evidence per office | Activity review per office; mail-server-verified emails; published method |
| Coverage | 1,200+ offices (published snapshot) | Live count on each product page |
For more one-time options, see our FamilyOfficeDB alternative comparison, AllFamilyOffices vs Active Family Offices, and the roundup of family office lists you can download as Excel.
Choose SeekFamilyOffice if
You want an inexpensive, hand-checked starting list of offices with their public contact routes and you plan to research decision-makers yourself.
Choose Active Family Offices if
You want the decision-maker and a verified work email in the row, ready for outreach.
FAQ
How much does SeekFamilyOffice cost?
As of October 2026, SeekFamilyOffice's pricing page lists Asia-Pacific, North America, and Europe at $499 each, the Middle East at $199, and a Global bundle of all four at $999. All are one-time payments in US dollars. Confirm current prices on its site before you buy.
Does SeekFamilyOffice include personal emails?
SeekFamilyOffice states that it records office email, switchboard number, and named principals where found, and leaves out personal email addresses and personal mobile numbers by policy. It also leaves AUM blank rather than estimating it. That clear contact policy suits buyers who plan to research decision-makers themselves.
Which is better for cold outreach to family offices?
It depends on the contact level you need. SeekFamilyOffice gives office-level contact routes and principal names at a low price. Active Family Offices puts named decision-makers in each row, with work emails verified against the mail server for most USA-region offices. Our guide to cold email to family offices covers the outreach itself.
Where can I buy a family office list spreadsheet?
SeekFamilyOffice and Active Family Offices both sell family office spreadsheets for a one-time payment, and other vendors do too. Our roundup of family office lists you can download as Excel compares published prices and contact levels across this tier. Ask for a sample and check a few rows before you buy.
The bottom line for a capital raiser choosing now
For a defined outreach effort, we believe the strongest buy is a verified file you own: the Full USA Database or the Full Worldwide Database. Try the free sample and read the method on the FAQ page.
Sources
SeekFamilyOffice homepage and pricing page (seekfamilyoffice.com, seekfamilyoffice.com/pricing), read 18 October 2026. Re-verified on the live pages and archived 19 October 2026.
This article reflects publicly available information as of October 2026 and our own understanding of the market. It is not a review of data we have not tested. Offerings change; see each provider's site for current details. If you represent a company mentioned here and something is out of date, contact us and we will correct it promptly. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. Active Family Offices is not affiliated with, sponsored by, or endorsed by any company mentioned.