Dakota publishes a list price and FINTRX quotes through sales. As of November 2026, the Dakota Marketplace page lists $16,500 per year for full platform access plus $1,000 per additional user; we could not find a monthly price or a separately priced family office plan. We could not find published FINTRX prices; Dakota itself estimates FINTRX at $5,000 to $20,000 per year. For one campaign there is a third option: the Active Family Offices Full USA Database is a one-time $2,500 Excel file.
Full disclosure: we sell a family office database, so we compete with both FINTRX and Dakota for some buyers. Every competitor fact below comes from their own pages, read on 1 November 2026.
What Dakota publishes about pricing and coverage
The Dakota Marketplace page lists "$16,500 / year" for full platform access and "$1,000 per additional user," and invites firms to contact Dakota to build a plan. We could not find a monthly billing option on the page as of November 2026.
The same page describes 250,000+ LP accounts and 386,000+ contacts, including 5,000+ family offices and 17,000+ RIAs, plus daily investment committee intelligence and integrations with Salesforce, HubSpot, DealCloud, Dynamo and more. Targeted lists can be filtered by account type, geography, strategy and AUM and exported directly into a CRM.
Dakota's family office page lists 8,000+ verified decision-makers across 91 countries, describes daily updates by a research team that reviews every record, and focuses its targeting on offices that allocate to outside managers. It offers a 30-minute demo, and Dakota's Marketplace FAQ describes a week-long free trial.
What FINTRX publishes about pricing and coverage
As of November 2026, we could not find published prices on the FINTRX website, and fintrx.com/pricing did not load when we checked. Its family office data page invites visitors to request a trial, and pricing is quoted by its sales team.
Dakota, which competes with FINTRX and is the other platform on this page, wrote in a November 2025 guide that estimated FINTRX costs range between $5,000 and $20,000 per year. Treat that as a third-party estimate from a competitor. Actual pricing is quoted by FINTRX and varies.
The FINTRX family office data page describes 4,600+ single and multi-family offices, 30K+ verified contacts and 42K+ tracked transactions. Its wider dataset covers 46,000+ RIA and broker-dealer firms, 28,000+ wealth teams, and banks, trusts, endowments and foundations.
What FINTRX does well
FINTRX is built around the private wealth channel: family offices, RIAs, broker-dealers and wealth teams in one platform. It describes data updated daily with AI automation and human research review, contact records that follow people when they change firms, alerts on new hires and investment activity, and native sync with Salesforce, HubSpot, Dynamics 365 and DealCloud. For a team that sells to wealth intermediaries and family offices together, that focus is the strength.
What Dakota does well
Dakota publishes a list price, which helps any buyer building a budget. Its family office coverage centers on named CIOs and allocators at offices that invest with outside managers, with bios and career histories, which matches how fund managers sell. The same subscription covers the wider institutional market, from public pensions to RIAs, and adds field-sales tools such as Map It for planning city trips and Dakota Live! calls. For an asset manager raising across LP types all year, one platform for all of it is efficient.
The third option: a one-time family office file
FINTRX and Dakota are annual platforms for teams that prospect all year. Many buyers have a narrower job: a founder raising one round, a sponsor raising equity for one project, or an emerging manager running one LP campaign focused on family offices. That buyer needs an accurate family office list once, in a format they can use anywhere.
Active Family Offices sells that format. You pay once, download the current version as an Excel file you keep, and the whole team can use it. Each family office is reviewed and verified by a team of humans, and every listing has a verified website or LinkedIn company page. Columns include investment domains, office type, AUM with source where disclosed, deal submission channel, and up to three top decision-makers per office. For the USA, that includes personal LinkedIn profiles and verified personal work emails. For Europe, decision-makers are listed by name and position with company contact details, and the file is GDPR compliant. The product page publishes a 95% accuracy guarantee with a money-back remedy.
FINTRX vs Dakota vs Active Family Offices: side by side
| FINTRX (per its pages) | Dakota (per its pages) | Active Family Offices | |
|---|---|---|---|
| Pricing | Quoted by sales; Dakota (a competitor) estimates $5,000 to $20,000 per year | $16,500 per year, plus $1,000 per added user | Full USA $2,500; Full Europe $1,500; Full Worldwide $5,000, one time |
| Model | Annual platform | Annual platform | Excel file you own |
| Family offices | 4,600+ family offices, 30K+ verified contacts | 5,000+ family offices; 8,000+ decision-makers in 91 countries | Family offices only |
| Wider coverage | RIAs, broker-dealers, wealth teams, banks and trusts | Institutional LPs, pensions, RIAs, broker-dealer platforms | Family offices only |
| Delivery | Platform, CRM sync, API, Snowflake | Platform, CRM export and integrations | Excel download |
| Trial or sample | Trial on request | Week-long free trial per its FAQ; 30-minute demo | Free sample of 40 family offices |
| Best for | Year-round wealth-channel prospecting | Year-round institutional and family office fundraising | A defined family office campaign |
For each platform's pricing in more depth, see Dakota Marketplace pricing and FINTRX pricing. For a closer look at the one-time route, see our Dakota alternatives guide.
Choose FINTRX if
Your team sells to RIAs, broker-dealers and family offices together, prospects all year, and wants daily updates with CRM, API or Snowflake delivery.
Choose Dakota if
You are an asset manager raising from institutions and family offices all year, you want a published list price, and your team values field-sales tools and allocator intelligence.
Choose Active Family Offices if
Your raise is focused on family offices, you need the list for one campaign in your own tools, and you prefer to pay once and keep the file.
FAQ
How much does Dakota Marketplace cost?
As of November 2026, the Dakota Marketplace page lists $16,500 per year for full platform access, with $1,000 per additional user. Dakota also invites firms to contact it to build a plan, and we could not find a monthly price or a separately priced family office plan. Confirm current terms with Dakota.
Is FINTRX cheaper than Dakota?
We could not find published FINTRX prices as of November 2026. Dakota, a FINTRX competitor, estimates FINTRX at $5,000 to $20,000 per year, against its own published $16,500 per year. Actual FINTRX pricing is quoted by FINTRX and varies, so request a quote from both.
Which has more family offices, FINTRX or Dakota?
As of November 2026, the Dakota Marketplace page lists 5,000+ family offices, and its family office page lists 8,000+ verified decision-makers across 91 countries. The FINTRX family office data page describes 4,600+ single and multi-family offices with 30K+ verified contacts. Each company counts differently, so test the filters you need.
Do FINTRX and Dakota offer free trials?
The FINTRX family office data page invites visitors to request a trial. Dakota's Marketplace FAQ describes a week-long free trial, and its pages also offer a 30-minute demo. Ask each company directly about current trial terms.
Is there a one-time alternative to FINTRX and Dakota?
Yes. Active Family Offices sells family office databases as one-time Excel downloads: Full USA $2,500, Full Europe $1,500 and Full Worldwide $5,000. You keep the file, the whole team can use it, and a free sample of 40 family offices shows the columns before you buy.
The bottom line for a capital raiser choosing now
For a defined outreach effort, we believe the strongest buy is a verified file you own: the Full USA Database or the Full Worldwide Database (or the Full Europe Database if your raise is European). Download the free sample first and hold us to the standard on our FAQ page.
Sources
Dakota Marketplace page (dakota.com/dakota-marketplace), Dakota family office page (dakota.com/dakota-family-office) and Dakota Marketplace FAQ blog (dakota.com), read 1 November 2026. FINTRX family office data page (fintrx.com/data/family-office-data) and fintrx.com/pricing (did not load), read 1 November 2026. Dakota, "The Top Financial Advisor Databases for 2025" (dakota.com, published 17 November 2025), read 1 November 2026; Dakota competes with FINTRX, and its FINTRX figure is a third-party estimate.
This article reflects publicly available information as of November 2026 and our own understanding of the market. It is not a review of data we have not tested. Offerings change; see each provider's site for current details. If you represent a company mentioned here and something is out of date, contact us and we will correct it promptly. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. Active Family Offices is not affiliated with, sponsored by, or endorsed by any company mentioned.