Dakota Marketplace pricing is published: $16,500 per year for full platform access, plus $1,000 per additional user, as of October 2026. That buys an annual platform with daily research and CRM integrations. For a single family office campaign, a one-time Excel file from Active Family Offices is the economical buy.
Full disclosure: we sell a family office database, so we compete with Dakota for some buyers. Dakota publishes its price, which makes this page easy to write accurately. Every Dakota fact below is from its own pages as of October 2026.
How much does Dakota Marketplace cost?
As of October 2026, the Dakota Marketplace page lists subscription pricing of $16,500 per year for full platform access, with $1,000 per additional user. It also invites firms to contact Dakota to build a plan.
Dakota's family office page describes 5,000+ family offices, 8,000+ decision-maker contacts, CIO bios, investment preferences, and daily research updates, with coverage across 91 countries.
We did not find a separately published family-office-only price on Dakota's pages when we checked; confirm with Dakota.
What Dakota does well
Dakota was built by a fundraising team, and it shows. The product is organised around who allocates to outside managers, with investment preferences, CIO context, CRM integrations (Salesforce, HubSpot, DealCloud and others, per its pages), and a community layer that includes the Dakota Live! call.
For an investment firm raising from institutions and family offices all year, the platform and the subscription that funds it are a coherent package.
What does $16,500 a year buy?
An annual platform is the right purchase when the work is continuous: multiple raises, a sales team, a CRM that needs to stay in sync. The price reflects daily research and workflow software, and for that user it is good value.
Many buyers of family office data have a different job. A founder raising one round, a real estate sponsor raising equity for one project, or a manager running a defined LP campaign needs an accurate family office list once, in a file they can use in their own tools.
For that job, Active Family Offices sells a verified Excel file. Each family office is verified as active (it runs a live website) and comes with its website, LinkedIn page, investment domains, and top decision-makers.
For most USA-region offices, that includes mail-server-verified work emails. Privacy law limits this for the EU, UK, and some other regions; coverage is on each product page. One payment, the file is yours, and the accuracy guarantee is published on the product page.
Dakota Marketplace vs Active Family Offices: side by side
| Dakota Marketplace (per its pages) | Active Family Offices | |
|---|---|---|
| Price | $16,500 per year, +$1,000 per additional user | Full USA $2,500; Full Worldwide $5,000, one time |
| Model | Annual platform, CRM integrations | Excel file you own |
| Coverage | Family offices plus institutions, RIAs, consultants | Family offices only |
| Updates | Daily research | New version each quarter |
| Best for | Continuous institutional and FO fundraising | A defined family office campaign |
Comparing annual platforms? We also explain FINTRX pricing and how much Preqin costs, and our roundup of the best family office databases covers the wider market.
Choose Dakota if
You raise continuously, your team works in Salesforce or a similar CRM, and institutional allocators are in scope alongside family offices.
Choose Active Family Offices if
You need family office contacts for one campaign, you want to own the file, and you prefer paying once.
FAQ
How much does Dakota Marketplace cost?
As of October 2026, the Dakota Marketplace page lists $16,500 per year for full platform access, plus $1,000 per additional user. Dakota also invites firms to contact it to build a plan. We did not find a separately published family-office-only price, so confirm current pricing with Dakota directly.
What does Dakota's family office data include?
Dakota's family office page, as of October 2026, describes 5,000+ family offices, 8,000+ decision-maker contacts, CIO bios, investment preferences, and daily research updates, with coverage across 91 countries. Per its pages, the platform also offers CRM integrations, including Salesforce, HubSpot, and DealCloud.
Is there a one-time alternative to a Dakota subscription?
Yes, for a defined family office campaign. Active Family Offices sells one-time Excel files: the Full USA Database at $2,500 and the Full Worldwide Database at $5,000. Each office is verified as active (it runs a live website), and most USA-region offices include a mail-server-verified work email.
Who should choose Dakota Marketplace?
Dakota fits firms that raise continuously, work in Salesforce or a similar CRM, and have institutional allocators in scope alongside family offices. For that user, daily research and workflow software are good value at the annual price. For a single family office campaign, a one-time file is the economical fit.
The bottom line for a capital raiser choosing now
For a defined outreach effort, we believe the strongest buy is a verified file you own: the Full USA Database or the Full Worldwide Database. Start with the free sample and read our method on the FAQ page. Our fuller comparison is in the Dakota Marketplace alternative guide.
Sources
Dakota Marketplace page (dakota.com/dakota-marketplace) and Dakota Family Office page (dakota.com/dakota-family-office), read 18 October 2026. Re-verified on the live pages and archived 19 October 2026.
This article reflects publicly available information as of October 2026 and our own understanding of the market. It is not a review of data we have not tested. Offerings change; see each provider's site for current details. If you represent a company mentioned here and something is out of date, contact us and we will correct it promptly. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. Active Family Offices is not affiliated with, sponsored by, or endorsed by any company mentioned.