We sell a family office database, so read this comparison knowing that. Preqin, part of BlackRock since March 2025, is one of the most respected data companies in alternative assets, and this page exists because some of our buyers arrive after pricing Preqin for a family office use case. Everything below about Preqin comes from Preqin's and BlackRock's own published pages as of July 2026, except one clearly labeled third-party pricing estimate. Sources are at the end.
What Preqin does brilliantly
Preqin has spent more than 20 years becoming a standard source for institutional alternatives data. Its own pages describe coverage across eight asset classes, 210,000 funds, a network of 250,000 alternative assets professionals, 500 full-time researchers, and benchmark datasets the industry treats as reference material. Fund managers use Preqin for performance benchmarks, investor mandates and fund searches, market research, and LP discovery across the whole institutional universe. If your work needs benchmarks, mandate data, or research coverage of private markets as an asset class, Preqin is built for exactly that, and family offices appear within it as one investor type among many.
The Preqin model, in their own words
Preqin Pro is enterprise software sold in modules through a sales process. No pricing is published on preqin.com or blackrock.com as of July 2026; their terms define fees by reference to a sales-negotiated order form, with 12-month auto-renewing subscriptions. As a third-party estimate only: Vendr, a SaaS purchasing platform, estimates the median Preqin buyer pays about $49,000 per year, with typical contracts between roughly $28,000 and $77,000 (Vendr, as of July 2026; actual pricing is quoted by Preqin and varies). On family office coverage specifically, Preqin's public pages describe family offices as a client segment and an investor type, and the most recent public count we could find was a 2019 factsheet citing over 1,000 family offices with active mandates; a current family-office-specific count was not something we could find published as of July 2026.
Choose Preqin if you are a fund manager or institution whose work needs benchmarks, mandates, research, and the full institutional LP universe, with an enterprise budget to match. For that job it is a market standard.
The other job: family office contacts for outreach
If the job in front of you is narrower, reaching family offices specifically, with verified contact details, most of an enterprise platform goes unused. What that job needs is a clean, current file of family offices and the people who make their investment decisions.
That is our entire product. Active Family Offices covers more than 2,700 active family offices, every line reviewed by a human (the live count is on each product page). Each listing carries the office website, LinkedIn page, location, investment domains, and named top decision makers, on average 2 per office; most listings include at least one decision maker's personal work email and LinkedIn profile, where privacy law allows (coverage details are on each product page). The Full USA Database is $1,800 and the Full Worldwide Database is $3,000 as of July 2026, both one-time purchases with the Excel file included and a 95% accuracy guarantee published on each product page. A free sample is available before you spend anything.
Side by side
| Preqin | Active Family Offices | |
|---|---|---|
| Model | Enterprise platform, modular, annual contracts | One-time purchase, Excel file included |
| Published pricing | None published; third-party estimate (Vendr): median about $49k/yr | $100 to $3,000, on every product page |
| Core strength (as each provider positions it) | Benchmarks, mandates, research, full LP universe | Family office contacts, human-reviewed line by line |
| Family office coverage | An investor type within a broad universe; current FO count not published as of July 2026 | 2,700+ family offices, the entire product |
| Decision-maker contacts | Contact details for decision-makers, per their pages | Named decision makers; personal email and LinkedIn for most USA-region offices (stats on each product page) |
| Best for | Institutional data, benchmarks, research workflows | A defined family office outreach effort |
The bottom line for a capital raiser choosing now
If you need what Preqin is famous for, benchmarks, mandates, and institutional research, buy Preqin; our file does a different job and does not attempt theirs. If what you need is family office contacts you can act on this week, the Full USA Database delivers every human-reviewed row for a single payment of $1,800. Download the free sample first and hold us to the standard described on our FAQ page.
Sources
Facts about Preqin are from preqin.com and blackrock.com as of July 2026: who we are, Preqin Pro, products, terms and conditions, private wealth clients page, 2019 family office factsheet, BlackRock acquisition announcement. Pricing estimate: Vendr's Preqin marketplace page, as of July 2026, labeled as an estimate; actual pricing is quoted by Preqin and varies. Facts about Active Family Offices are from activefamilyoffices.com as of July 2026. Offerings change; see each provider's site for current details. If you represent Preqin and something here is out of date, contact us and we will correct it promptly.
All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. Active Family Offices is not affiliated with, sponsored by, or endorsed by any company mentioned.