The right Preqin alternative for family office data depends on the job. For institutional research, PitchBook and With Intelligence are the closest peers. For family office contacts you can use this week, a one-time Excel file costs a fraction of Preqin: our Full USA Database is $2,500, paid once, while Vendr, a software purchasing platform, shows a median Preqin contract of $49,334 per year (a third-party estimate; Preqin quotes its own prices).
Full disclosure: we sell a family office database, so read this comparison knowing that. Preqin, part of BlackRock since March 2025, is one of the most respected data companies in alternative assets, and this page exists because some of our buyers arrive after pricing Preqin for a family office use case. Everything below about Preqin comes from Preqin's and BlackRock's own published pages as of November 2026, except clearly labelled third-party pricing estimates. Sources are at the end.
What Preqin does well
Founded in 2003, per its about page, Preqin has become a standard source for institutional alternatives data. Its Preqin Pro page describes coverage of eight asset classes (private equity, venture capital, private credit, hedge funds, real estate, infrastructure, natural resources, and secondaries), a network of a quarter of a million curated professionals, and benchmark datasets the industry treats as reference material.
Fund managers use Preqin for performance benchmarks, investor mandates and fund searches, market research, and LP discovery across the whole institutional universe. Its private wealth page describes serving private wealth managers and family offices for more than 20 years. If your work needs benchmarks, mandate data, or research coverage of private markets as an asset class, Preqin is built for exactly that, and family offices appear within it as one investor type among many.
The Preqin model, in its own words
Preqin Pro is enterprise software sold through a sales process. As of November 2026, we could not find published prices on preqin.com; the Preqin Pro page invites visitors to book a demo. Its terms define fees by reference to an order form, and they state that subscriptions renew automatically for further 12-month periods unless the client gives notice at least 30 days before renewal.
As third-party estimates only: Vendr's Preqin page shows a median of $49,334 per year, with a low of $27,674 and a high of $77,221 (last updated February 2026), and Praxis Rock, which also offers an investor database, cites Vendr 2025 data at $25,000 to $81,000 per year. Actual pricing is quoted by Preqin and varies. Our Preqin cost guide collects all the named estimates.
On family office coverage specifically, the most recent public count we could find was a 2019 Preqin factsheet stating that Preqin tracks over 1,000 family offices with active investment mandates in alternatives. A current family-office-specific count was not something we could find published as of November 2026.
Other Preqin alternatives
Each line comes from the provider's own pages as of November 2026.
- PitchBook: a private equity and venture capital database, a subsidiary of Morningstar since 2016 per its citation guidelines. We could not find published prices; its homepage invites visitors to request a demo.
- With Intelligence: alternative investment intelligence, presented on its site as part of S&P Global and now available in S&P Capital IQ Pro. In May 2024 it announced the acquisition of Highworth Research, which it describes as the publisher of the largest online database of single family offices internationally. Its site invites visitors to request a demo.
- Dakota Marketplace: an allocator data platform with published pricing of $16,500 per year plus $1,000 per additional user, covering 5,000+ family offices among 250,000+ LP accounts, per its Marketplace page.
- FINTRX: a private-wealth platform whose family office data page describes 4,600+ verified single and multi family offices and 30,000+ verified contacts; prices are quoted by its sales team.
- Altss: a private-markets intelligence platform whose pricing page lists annual Intelligence plans from $5,000 to $25,000 per year.
For a broader roundup, see Preqin competitors for family office data.
The other job: family office contacts for outreach
If the job in front of you is narrower, reaching family offices specifically, with verified contact details, most of an enterprise platform goes unused. What that job needs is a clean, current file of family offices and the people who make their investment decisions.
That is our entire product. Every Active Family Offices listing is reviewed and verified by a team of humans and has a verified website or LinkedIn company page. Each carries the office website, LinkedIn company page, location, investment domains, and up to three top decision-makers. For the USA, decision-makers come with a personal LinkedIn profile and a verified personal work email; for Europe, Israel, Canada, Japan, and Brazil, the file lists names and positions with company email and phone, for regulatory reasons.
The Full USA Database is $2,500 and the Full Worldwide Database is $5,000. Each is a one-time download of the current version in Excel, yours to keep, with an accuracy guarantee of 95% or higher or your money back under the terms on each product page. A free sample is available before you spend anything.
Side by side
| Preqin (per its pages, Nov 2026) | Active Family Offices | |
|---|---|---|
| Model | Enterprise platform, sold through sales, auto-renewing 12-month periods per its terms | One-time purchase, Excel file you own |
| Published pricing | None published; third-party estimate (Vendr): median $49,334 per year | Full USA $2,500; Full Europe $1,500; Full Worldwide $5,000 |
| Core strength (as each provider positions it) | Benchmarks, mandates, research, full LP universe | Family office contacts, reviewed and verified by a team of humans |
| Family office coverage | An investor type within a broad universe; current family office count not published as of November 2026 | Family offices are the entire product; scale on each product page |
| Decision-maker contacts | See Preqin for current contact coverage | Up to 3 per office; personal work email and LinkedIn for the USA |
| Best for | Institutional data, benchmarks, research workflows | A defined family office outreach effort |
Choose Preqin if
You are a fund manager or institution whose work needs benchmarks, mandates, research, and the full institutional LP universe, with an enterprise budget to match. For that job it is a market standard.
Choose Active Family Offices if
You need family office contacts for a defined raise or campaign, you want them in your own tools, and you prefer paying once. You can check the data with the free sample first.
FAQ
What is a Preqin alternative for family office data?
For family office contacts, a one-time Excel file is the most direct alternative: our Full USA Database is $2,500 and our Full Worldwide Database is $5,000, paid once. For an annual platform focused on allocators, Dakota Marketplace lists $16,500 per year and Altss lists $5,000 to $25,000 per year. For institutional research, PitchBook and With Intelligence quote prices through sales.
Who are Preqin's main competitors?
For institutional private markets data, PitchBook and With Intelligence are the closest peers, and all three quote prices through sales. For family office and allocator prospecting, specialist platforms include FINTRX, Dakota Marketplace, and Altss. One-time Excel files, such as ours, serve defined outreach campaigns.
Is Preqin better than PitchBook?
They serve different jobs. Preqin centers on institutional LP and fund data with performance benchmarks across eight asset classes, and PitchBook describes itself as a private equity and venture capital database centered on company and deal data. Both treat family offices as one segment inside a far larger universe, and both are priced for institutional teams.
Does Preqin cover family offices?
Yes. Preqin's private wealth page describes serving private wealth managers and family offices for more than 20 years, and a 2019 Preqin factsheet stated that it tracked over 1,000 family offices with active investment mandates in alternatives. We could not find a current family-office-specific count published as of November 2026.
Where can I find a list of family offices?
You can buy a verified list or subscribe to a platform. Active Family Offices sells one-time Excel databases (Full USA $2,500, Full Europe $1,500, Full Worldwide $5,000), each listing reviewed and verified by a team of humans. Platforms such as Preqin, Dakota, and FINTRX include family offices inside annual subscriptions. You can also start with our free sample of 40 family offices.
The bottom line for a capital raiser choosing now
If you need what Preqin is famous for, benchmarks, mandates, and institutional research, buy Preqin; our file serves a different job. If what you need is family office contacts you can act on this week, we believe the strongest buy is the Full USA Database for a single payment of $2,500, or the Full Worldwide Database at $5,000. Download the free sample first and hold us to the standard described on our FAQ page.
Sources
Preqin about page (preqin.com/about/who-we-are), Preqin Pro page (preqin.com/our-products/preqin-pro), Preqin private wealth clients page (preqin.com/our-clients/private-wealth-investors), Preqin terms and conditions (preqin.com/policies/terms-conditions), and Preqin factsheet "How Are Family Offices Investing?" (preqin.com, 13 June 2019), all read 1 November 2026. BlackRock press release on closing the Preqin acquisition, 3 March 2025 (blackrock.com), read 1 November 2026. Pricing estimates: Vendr Preqin marketplace page (vendr.com/marketplace/preqin, last updated February 2026) and Praxis Rock, "LP Database Fundraising Guide" (praxisrock.com), read 1 November 2026, labelled as estimates; actual pricing is quoted by Preqin and varies. PitchBook homepage and citation guidelines (pitchbook.com), With Intelligence homepage and Highworth Research announcement of 3 May 2024 (withintelligence.com), Dakota Marketplace page (dakota.com/dakota-marketplace), FINTRX family office data page (fintrx.com/data/family-office-data), and Altss pricing page (altss.com/pricing), all read 1 November 2026. Facts about Active Family Offices are from activefamilyoffices.com.
This article reflects publicly available information as of November 2026 and our own understanding of the market. It is not a review of data we have not tested. Offerings change; see each provider's site for current details. If you represent a company mentioned here and something is out of date, contact us and we will correct it promptly. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. Active Family Offices is not affiliated with, sponsored by, or endorsed by any company mentioned.