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10 California Family Offices Investing in Consumer Brands (2026)

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Here are ten active single family offices from our database that are based in California and invest in consumer brands, along with their websites:

  1. Geolo Capital (San Francisco)
    Geolo Capital is the private equity investment arm of the John A. Pritzker family office, continuing four generations of creating, investing in, and building consumer-focused companies. A vertically integrated real estate developer, operator, investor, and lender, it emphasizes hospitality, multifamily, and mixed-use projects, with legacy investments that include Ticketmaster, Mandara Spa, and Two Roads Hospitality.
  2. Brutten Global (Solana Beach)
    Brutten Global is the international family office of Marc R. Brutten, with holdings valued at more than $14 billion across real estate, banking, professional sports, aviation, media, and consumer products. Working from offices in San Diego, Orange County, San Francisco, London, and Geneva, the firm targets special-situation deals where its operating platform and industry experience can be applied.
  3. Koffler Group (Santa Barbara)
    The Koffler Group is a third-generation family office that grew out of the 1978 sale of American Tourister Luggage Company. Founded during the Depression by patriarch Sol Koffler, American Tourister became one of the best-known consumer brands in the country, and today the family works in real estate as a commercial and multifamily developer and retail property manager.
  4. Fung Capital (San Francisco)
    Fung Capital is the investment arm of the Fung family, which separately controls the Fung Group, a global sourcing, distribution, and retail business for consumer products. The group includes Li & Fung, Global Brands Group, and Fung Retailing, with over $22 billion in revenues and 45,000 employees in more than 40 countries, while Fung Capital backs B2B technology companies that enable omni-channel retailing and better supply chains.
  5. NEON Adventures (Los Angeles)
    NEON Adventures is a single family office with interests across technology, property, lifestyle, and philanthropy, working from offices in London and Los Angeles. It backs high-growth opportunities, particularly consumer businesses with an online angle, from seed stage up to majority stakes.
  6. The Wonderful Company (Los Angeles)
    The Wonderful Company is the privately held holding company of Stewart and Lynda Resnick. Its brands include FIJI Water, POM, and Wonderful Pistachios.
  7. Finn Capital Partners (San Francisco)
    Finn Capital Partners is a San Francisco family fund born out of a third-generation family business, founded by Patrick Finn and actively investing since 2013. It supports high-growth, early stage consumer goods companies in better-for-you food and beverage, natural personal care and beauty, specialty retail and apparel, and the technology platforms behind e-commerce.
  8. Simon Equity Partners (San Francisco)
    Simon Equity Partners makes growth capital investments in the consumer space. The firm applies its financial and operational experience and its network to help entrepreneurs build valuable businesses.
  9. True Family Enterprises (Foothill Ranch)
    Founded by Twila and Alan True in 2012, True Family Enterprises invests in operating companies. Its current portfolio covers real estate, consumer goods, retail, and entertainment and media.
  10. Cypress Ascendant Holdings (San Diego)
    Cypress Ascendant is a family office active across several sectors. It looks for companies operating in real estate, finance, hospitality, consumer goods, and entertainment.

For more information and listings of active family offices:

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